

Your growth is a result of taking the most important ACTION – right now – to achieve your goal, and then using the results of this action to multiply your core focus.

It’s your ACTIONS that determine your OUTCOME – and it’s the result of the outcomes that improve your productive actions. However, one point that often gets lost inside of all these strategies is that your growth is NOT a result of just getting more information. I know a lot about what works because I work with dozens of different business owners in over 55+ industries. Sure, over the years I’ve given you many strategies, ideas, tactics, techniques, and systems for growing a business and being more productive – and I’ll continue to do so. I’ve been called an asshole, a jerk, and been told I was “mean” for calling entrepreneurs out on their bullshit.īut you should know that I can trace all the MILLIONS I’ve helped my clients make over the years by breaking one of the cardinal coaching rules. We create HUGE “to-do” and “should-do” lists, when in fact, our success happens more quickly and efficiently when we simplify and focus. The brain thrives on our ability to focus… Yet we’re constantly complicating things. The more applications and functions running on your computer, the slower the computer and less optimal your operating capacity. In the book “ The One Thing,” Gary Keller says our brain is like the Central Processing Unit (CPU) of a computer. Having more opportunities may sound like a good strategy, but most of us forget that it takes time, energy, money, and resources to chase each one. More opportunities to increase average customer value… More opportunities to get repeat business… Right now, you have more opportunities available to you than any other time in history… Jobs had focus, and knew what was most important. When Steve Jobs came back to Apple (after getting fired), he eliminated 70% of Apple’s products… A year later, the company went from losses of $1.04 billion to a $309 million profit. They think they are being productive, but they are just making themselves busy. That’s why someone can pull an 18-hour day, and at the end of it, still feel like they got nothing accomplished.īecause rather than focusing on the actions that matter most, they’re focused on the other stuff that they think is important – but in reality, is unnecessary. The busiest entrepreneurs are often the least productive people I know. “The truth is that we are not too busy we just have too many choices to make clear priorities.” The truth hurts.īeing busy is an epidemic in inefficiency. I wasn’t looking for a friend, though, I was simply looking to help him get better results. Let’s just say that he called me a few choice words, and I didn’t make a new friend at that moment. …Instead I told him: “Well, it sounds like you don’t have a good grasp on your priorities.” Once he finished sharing this with me, he paused with a grin and waited for me to pat him on the back and tell him how wonderful he was… I had a guy tell me how, once a week, he slept under the desk in his office (rather than go home) because he was so “busy.” The busier you are – somehow that’s supposed to be something worth bragging about. Nowadays, just saying you’re “busy” is a badge of honor. Look… As entrepreneurs, we’re experts at multitasking and juggling many balls in the air. I see this trend happening working with entrepreneurs every day, and it’s causing things like: We are in danger of being completely overwhelmed by the information we have. We’re not (and never will be) in danger of running out of information – however, there’s a bigger problem. “The Stone Age did not end for lack of stone, and the Oil Age will end long before the world runs out of oil.” Several years ago, Saudi Oil Minister Sheikh Yamani said, …And this trend is getting exponentially larger. Heck, if you just look at YouTube, 500 HOURS of video is uploaded every minute!

To put that into perspective, more data has been created in the past couple years than in the entire previous history of the human race! Our world is evolving at a historic rate… And it’s having a big impact on our ability to be productive.ĮVERY business – yours too – is undergoing a major transformation, from the way people use their product/service to the way people buy (most people just don’t consciously recognize the changes).ĭigital information continues to change as new technologies, user devices, and methods of interaction (with other humans and devices) enter our world at a rapid rate. We live in an extraordinary time of innovation.
